Here’s how gift certificates, specials, and retail boost revenue

Now is a great time to think about how to give your business a boost at the end of the year. Giving gift certificates and gift items for the holidays can dramatically increase your income.

Here are some helpful tips used in spas and wellness centers to generate extra cash without having to work twice as hard in the treatment room.

Offer gift certificates and loyalty discounts to increase your income

We can learn from spa businesses. Angela Cortright, owner of Grégoires day spas in Orange County, Calif., says, “Holiday gift certificates are really big business. She encourages massage therapists to create their own gift certificates and offer them to their clients to purchase and share with their networks.

For each client, you have the potential to sell at least one certificate with an average massage of 100, which could mean 4,000 in a month if you see 10 clients per week.

Cortright says that gift certificates make up 20% of their spa’s overall revenue, and that 50% of their gift certificate sales occur between October and December, with the majority of them purchased 11 days before Christmas. Some of the most successful promotions have been:

Book a 90-minute massage and get 30% off

Free treatment upgrade with purchase of a gift certificate. Another promotion that works well is if you offer a free upgrade with the purchase of a gift certificate. The enhancement of the massage can be hot stones, a foot scrub or aromatherapy, for example.

The Spa Gregories mistletoe massage is a 90-minute massage at a reduced price of 30%. She says it “blows up the doors every year!” This cannot be combined with other promotions.

Offer to your customers: loyalty discount of 15 to 20% on three reserved massages. It is the season to give. A thoughtful way to give back to your clients is to offer a special discount for a New Year’s treat. This will express your gratitude for their patronage but will also increase your bookings. Regular customers are sure to book more than one treatment with you, so encourage them to book three in a row with a loyalty discount for the New Year.

Book a friend and receive a 20% discount. Sharing love with friends and family by offering well-being is an excellent message to stress the importance of massage not as a luxury but as a necessity to maintain balance and optimal well-being. This offer entitles you to two reserved massages instead of one.

What if the gift voucher is not used? Cortright said that “while we would love for every gift certificate recipient to come for a fabulous experience, many will never be redeemed. “Depending on the state you operate in, you can keep the unused income from the gift certificates (but keep them as a liability on your books), although you still pay income taxes. Non-use can range from 15 to 20%.

Sell ​​gifts that support Well-being

Providing your clients with self-care products for home use is beneficial in extending treatment benefits – and they make great wellness-focused gifts over the holidays while turning into additional income for you. .

Your income improves by doing good; retailing products that encourage a healthy lifestyle promotes the well-being of your customers, and they in turn can share with their friends and family providing them with well-being.

As a professional massage therapist, you can get pro discounts or buy wholesale products that you have in your clinic and recommend to your clients. Depending on the price of the items you post and recommend to your customers, you can expect to earn an additional $ 600-800 per month.

Here are some of the items for sale that support your massage therapy and encourage the daily practice of personal care at home.

CBD oils and liniments. CBD massage is the best-selling massage in spas today. Some of your customers may be curious about CBD or some are already quite familiar with the therapeutic benefits, so this is a great gift idea to put on your shelf as it helps relieve stress and tension and also encourages encouragement. restful sleep. Look for organic CBD products that contain less than 0.03 THC, so it will be non-psychoactive and provide body and soul benefits without ‘getting high’.

Aromatherapy shower mist. a simple but effective way to obtain the benefits of essential oils for the respiratory system and to refresh the mind and body. Make sure you have pure, organic formulas. Eucalyptus is a classic steam shower that has been used for centuries to clear nasal passages and lung congestion, especially in the cold season.

Essential oils. Essential oils have become popular for those who enjoy health and wellness. Pure, organic essential oils are concentrated and come in tiny 10-15ml (one-third to half-ounce) bottles, making them great stocking stuffers and easy to carry. They can be used in a diffuser to create a relaxing ambience or used in a soaked bath (10 to 20 drops in the pulsed bath water) or used as a natural scent on pulse points.

Even a few drops on an inhalation tissue is either stimulating or soothing, depending on the oils chosen. Essential oils can also be mixed into fragrance-free body massage oil or lotion for self-massage and create your own personalized aromatherapy experience at home.

Be careful to avoid perfumes or synthetic fragrances as they have no therapeutic benefits.

Bath salts. Epsom salts are very popular among massage therapists and athletes, but are exploring formulas that combine different minerals for different therapeutic benefits. Make sure to select bath salts that don’t contain synthetic scents or artificial colors.

A bath before or after a massage is a great addition to any treatment and also encourages your clients, their friends and family to take the time to relax, calm the mind and relax the muscles.

During the holidays and during the winter season, a bath to warm bones, circulate circulation and release tension is the best gift there is.

Herbal teas. changing caffeine habits is a great wellness message to start the new year. Offer a selection of organic specialty teas to naturally boost morale. Specialty teas make a lovely gift for the home when visiting or attending holiday season.

Comfort packs. Moist Heat Therapy Herb Packs provide aromatic warmth and comfort to tense muscles during the often stressful vacation. Warming up the bones and relaxing the body is a great gift for young and old.

Inspirational books. Even though many read on their phones or Kindle, there is something special about receiving an inspirational book as a gift. It supports positive approaches to life, touches the heart and shows that you care.

Go now

Start telling your customers that you have a gift program in November when people make their holiday gift lists. Other holidays that pair well with gift certificates and wellness gifts include Valentine’s Day and Mothers’ Day-and always give GC for birthday gifts, anniversary gifts, or thank you gifts.

Giving programs are a wonderful way to share the healing experience with others and to let others know that the benefits don’t stop in the treatment room but can be practiced every day, at home, in some form. which promotes our body-mind well-being. What a gift it is to offer these products and services to our customers and to improve their quality of life.

About the Author:

Tara Donna Grodjesk, vice-president Earthlite spa and wellness products, Founder of Tara Spa Therapy and winner of the Visionary of the Year award for Women in Wellness, has dedicated her years of wellness experience to refining bodywork techniques, creating innovative body treatments and offering a rigorous selection of holistic therapeutic products for today’s wellness market. Grodjesk has trained massage therapists internationally and developed treatment programs for world class resorts, destinations and day spas. His articles for MASSAGE magazine include “Here’s how CBD products can help you and your clients” and “Use essential oils for your own balance, resilience and well-being”.

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